Editorial policy

Our guides answer the questions homeowners actually ask before a renovation. This page says how they are made, what is checked before one is published, and what to do if you find something wrong.

How they are written

Every guide starts from a brief we write first. The brief fixes the topic, the question the article has to answer, its structure, its length and the pages it must link to. The subject is chosen from the questions homeowners actually ask us, and the internal links come from our own service data.

Every article is published under the company name. We do not put an individual’s byline on a guide and we do not invent an author: the company stands behind what is on the page, and a person on our team has read it before it goes out.

What is checked automatically

Before a draft reaches a person, the system checks four things.

• Every external link. Each one is requested before the article is saved. A link that does not resolve is removed rather than published.
• Every statistic. A figure has to carry a number, a named source, a year from 2015 or later, and a link that resolves. A figure missing any one of those is deleted from the article, and the article is published without it.
• Every internal link. Links to our own pages are chosen from our own service data, never written by the model. A link to a page of ours that does not exist is unwrapped, so the sentence stays and the dead link goes.
• Regulated work. A sentence claiming we perform electrical, plumbing, gas or other specialised trade work ourselves is rejected. There is no wording that makes it publishable.

What a person checks

An article that states a figure a reader could build to, a Code reference, a measurement or a fire rating, is held back. It is read by a person on our team before publishing, and the system will not publish it until that is recorded. An article that explains a process without stating such a figure publishes on a schedule.

Where a rule could go either way it is treated as the first kind. Somebody reading an article that did not need reading costs us an hour. A published figure somebody builds to costs them a lot more.

What has to be true before an article goes out

• A photograph at the top and three inside the article, each described and credited.
• A description of every image, so it is usable by a screen reader and by search.
• A summary, which is also what search engines show.
• No placeholder text of any kind left in the article.

Photographs

Our own project photographs are used first, and only ones a client has agreed in writing we may publish. When none fits, we use a stock photograph and credit the photographer under it. A stock photograph never carries a caption claiming it shows a local or compliant installation, because it does not.

The same rule applies to the photograph at the top of a service page. Our own work comes first; where we have none to show for that service yet, the photograph is stock and the photographer is credited under it. Project pages are different and stricter: every photograph on a project is from a job we completed.

Corrections

If you find something wrong, tell us and we will fix it. Email or call and quote the article title. When we change an article after publishing it, the date at the top changes to the date of the change, so you can see how current what you are reading is.

Rules change. An article is accurate as of the date it shows, and a general article is never a compliance opinion about your property. For anything you are going to build to, confirm it with your municipality’s building division.

Comments

Comments are read before they appear, so yours will not show up straight away. We publish the name given and never the email address. Comments are questions and answers, not reviews: nothing in a comment is presented as a rating, and we never comment under any name but our own.

If you have had work done with us, please leave a review instead, so it is recorded properly.

Advertising

Nothing on this site is paid for by anyone else. There is no sponsored content, no affiliate link and no advertising. The only thing we are selling is our own work.